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This report utilizes an analytics model that estimates retail spending potential for the Hood River, OR  retail trade area based upon population, demographics, income, and consumer spending patterns.

The surplus and leakage represent the extent to which the community is capturing and not capturing retail sales potential. As you'll see below there is significant uncaptured potential in numerous sectors, the top three being Restaurants, Grocery and Household Furniture.

$181M

Total Retail Leakage

57.00%

Leakage Portion of Consumer Spending

Top 3 Leakage Sectors

Top 3 Leakage Sectors

78,476

Trade Area Population

29,511

Trade Area Households

$47,967

Median Household Income
Median Household Income

36

Median Age
Median Age
Consumer Segments
Mosaic Profiles by Experian
Race

$424,245,645

Potential Sales

$242,370,000

Actual Sales

-$181,875,654

Leakage

$80,341

Average Industry Pay

1.80%

Unemployment Rate

19.49%

Poverty Rate
Average Industry Pay
Unemployed
Poverty Rate
Average Wages
Disposable income in the area has been growing